Looking for information regaurding…..
Political and social climate towards American companies in France.
Hypothetically, a U.S. company wants to come to France, set up shop n manufacture and market a breakfast toaster (Pop Tart) for general consumption.
any and all info would be appreciated. I’m using and researching this information in a marketing class..discussing "globalization of markets"
1
Comment On Research…
Why would anyone want a Pop Tart when they could have a croissant?
This move could require marketing genius!