France shakes up tradition to rescue wine sales
Facing increasing competition from New World wines, French wine-makers have been struggling to survive as their share of world sales has plummeted.
Following crisis talks between vintners and the agriculture minister, Hervé Gaymard, yesterday, the French government announced a raft of new measures to help rescue the nation’s beleaguered wine industry.
The government also said it would double funds to promote French wine abroad and would permit new forms of wine-making technology used in wine production elsewhere but banned in France, such as the use of wood chips to add flavour.
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