France courts U.S. investors with ads
The French government is starting an ad campaign this week to encourage American investors to do more business in France.
The challenges might seem daunting, particularly given the tensions between the French and American governments over the war in Iraq. But the substance and purpose of the campaign turn out to have less to do with the United States than with Europe.
The creators of the campaign did worry about the chill between President George W. Bush and President Jacques Chirac of France, which has been played out in popular culture for several years now.
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