Metro Launches Fifth Edition in France
The new edition in Lille follows the launch two weeks ago of the 30th edition of Metro in the French city of Toulouse and further consolidates Metro’s position as the second largest national newspaper in France. 500,000 copies of Metro are now distributed each morning in France’s 5 largest cities – Paris, Marseille, Lyon, Toulouse and Lille, which have a combined population of 14 million. The French advertising market is the third largest in Europe and is estimated to have generated net newspaper advertising spend of US$ 1.4 billion in 2003. Metro France will now attract over 1.6 million daily readers.
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