Denim is French. The tough blue cotton twill, which was used by Levi Strauss for his workers’ garments, originated in Nîmes, and was known as de Nîmes – ‘from Nîmes’.
Even the word, jeans, has France to thank for its origin; Gênes is French for Genova – the Italian town which produced a similar hardwearing fabric, which was used by sailors.
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