France.com

Where Did Your Jeans Come From?

levi jeans by M62

Denim is French. The tough blue cotton twill, which was used by Levi Strauss for his workers’ garments, originated in Nîmes, and was known as de Nîmes – ‘from Nîmes’.

Even the word, jeans, has France to thank for its origin; Gênes is French for Genova – the Italian town which produced a similar hardwearing fabric, which was used by sailors.

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