Gien, a French tableware manufacturer and purveyor to European royal families, recently opened its first boutique in Japan near the fashionable Aoyamadori street in Minato Ward, Tokyo, in an effort to become more accessible to Japanese consumers.
“I believe, in a country like Japan, where people have a great understanding of French culture, the beauty of Gien will also be appreciated,” said Louis Grandchamp des Raux, the company president, who flew to Tokyo for the opening of the shop.